Our largest and longest client HSS USA makes most of the wire racks you see in all the big box stores like Sam’s Club, Cosco, BJ’s, Walmart and on and on. Every time they get a product in a new store of design a new product like this rolling garment rack it has to be shot for the packaging. This is where I come in. Sometimes the process is as easy as put the rack on a white background and shoot but then there are times like this where not only does the rack have to be propped but it has to be in an “environment”. This means paint the wall a color that will work with the props and the packaging and get some type of furniture to complete the scene. My least favorite part about these shoots is prop shopping. I have to go out and pick clothes, furniture, accessories, etc. in order to give the consumer an idea of how the rack can be used. Prop costs are usually any where from $500-$1500 depending on how many looks the client needs. Here are two preliminary looks from this weeks shoot for Sam’s Club Brazil.
Photography by : Matt Branscombe